Fall Fun
Greetings fans. It's been nearly a month since my last entry and since I was cleaning house on my blogs reader, I thought it would be a good time to let you know that the once chronicles on trials and tribulations on non-profit internet marketing has taken a turn with the tides and shall heretofore profess learnings, musings, rants, ideologies, teasers and insights from my shifting current and future endeavors. For those that missed the bulletin, I departed my post in Little Canada and have since joined a 25 person team of database marketing gurus, with a branch of a top global marketing agency.
As a senior database marketing analyst at The Lacek Group, the Loyalty Marketing Practice of OgilvyOne Worldwide my role encompasses a broad range of analytics services including customer segmentation, data analysis and reporting, in conjunction with strategic customer insight. The position is challenging me to expand my skills with exposure to new concepts and industries, the result of which is very rewarding. The feeling for me is it's a return to my roots in the consulting world, but in a place with a true small company culture and the warmth of 125 smart, creative and friendly colleagues. At the same time it's remarkably like my time at Watson Wyatt in terms of the benefits, resources and professionalism of parent owners, OgilvyOne (over 100 locations in 50 countries) and WPP Group (100,000 emp's worldwide). I'm now a regular metro transit rider with all of the privileges and responsibilities therein. Taking the bus downtown to work has been fun too! This is of course the biggest fall news I have to report.
What other fall goings-on should you know about?
- Monday is my 2nd anniversary. Wow! Time flies when you're having fun. It's truly the greatest thing. We're celebrating with a B&B getaway in Lake City.
- Sunday is the kickoff event of my concert band's 25th ("silver anniversary") season, a Mississippi River boat cruise.
- Lehigh Club Happy Hour planned at Lyon's Pub, Oct 25. Email me if you're local or interested.
- Smallish Halloween Shindig planned for Oct 27. Email me if you're local or interested.
- Lehigh-Lafayette telecast at Champps, downtown, Nov 17, 11:30AM.
Hope to hear from you all! All the best from your host. Cheers!
