How Cold is Cold?



It's a darn good thing they put "COLD" under the weekend shot because, really, we wouldn't know that -12 degrees is cold without Mr Man telling us. Who are they reporting to, 4-year-olds?

Getting ready for the coldest weekend of the year. (I hope.)

Paper or Plastic?

While I know this is not the first minor rant on my blog, this one just keeps coming up again and again and getting under my skin. Why is it that every time I purchase something, I need to be asked this question as though it is SUCH an important decision?

#1, If I'm using a bag, it's going to be paper because I can recycle it and use it to fill with recycled products for the recycle crew to take away for me.

#2, I finally reached the breaking point and bought a nice canvas bag that so far I've been able to remember about 80% of the time, which is large enough to hold my grocery purchase nearly every time. No, I don't want to cause a ruckus by saying boisterously "Neither! I brought my own! Yippee!" However, I'm hoping that by holding it out I can avoid answering the same question for the 8 millionth time.

If nothing else, maybe baggers could just DEFAULT to paper and if someone has a strong objection about it, they'll let em know.

igoogle

I'm sorry but this is one of the stupidest names. What a disappointment! It's one of the least creative things I have seen Google do. do we have to have ieverything? Maybe I should just change my name to iDavid. Maybe we should start calling our cars iDrive. "gonna go get in my iDrive and head to the iMarket for iFood" Now every time I use my customized page to check something it makes me cringe and squinch my face in a sign of annoyance that they couldn't just leave well enough alone.

why why why

Overdue marketing rant...will the value be diluted?

Well I suppose it's long overdue...I have not shared my marketing goings-on in forever it seems like, so here goes.

Did I leave you hanging? We did in fact launch our new corporate website several weeks ago. Everything went off without a hitch, and by and large all reports are that people love the face lift.

So, now what? That's the question we've been chewing on in the absence of aftermath, destruction or chaos. Things that were put off for so long can now again be a priority. Much touted interactive features. The changes to our online home allow people to find what they need much more easily, but they still fall short of creating an environment for two-way interaction. We're working on several new initiatives that make a medium for conversation with our constituents and to not by passed by in the social media - social marketing explosion.

While the social internet has grown to encompass millions of cyberwalkers, it has yet to become the standard. I believe it's still on the cusp of the "mainstream" - wherein real fireworks happen. When every organization online figures out the enormous potential for this, and adopts it, then blogs will be as common as the 1998-inspired site with iframes. This begs the question, will the value be diluted?

In keeping up with my internet marketing news I learned that the market for search advertising is well over $5bn. If it isn't already, it'll probably approach $9 or $10Bn very soon. So my question, again, is...will the value be diluted? If every company under the sun is spending a big chunk of their marketing budget on getting their impressions for Google searches, not only can Google up the ante but they have. If every company under the sun is in your search result, the competition drives prices up and dilutes or completely eradicates any advantage people found from this medium early on.

Again, blogs are becoming a part of mainstream media- you'll notice that TV News personalities all have blogs online now where you can go to learn about the news or to find online resources they mentioned on air. Eventually we'll all have blogs, and then they will offer no real marketing advantage. The trick then is to be quick about implementing it. For those people who work in high tech companies, being agile and acting on the latest cutting edge phenomenon may be as obvious as getting your next Diet Coke from the company kitchen. For the rest of us, change happens slowly, and that is where the fight is.

Any suggestions for making it happen faster? Or is it better to just let things happen as they happen.

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